Time Tailor Integration Now Available for Iconik by Backlight Media Management

Prime Image is excited to announce that Time Tailor is now available as a native integration within Iconik, the cloud-based media asset management platform from Backlight. This integration brings AI-powered time adaptation directly into the Iconik workflow, enabling media teams to adjust content runtime without ever leaving their MAM environment.

Iconik is trusted by thousands of media organizations worldwide for its flexible, cloud-native approach to asset management. By integrating Time Tailor directly into Iconik, Prime Image makes it easier than ever for those organizations to automate time adjustment as part of their existing post-production and distribution workflows.

The integration allows users to trigger Time Tailor processing directly from within Iconik, passing assets through the AI engine and receiving time-adjusted versions back into the MAM — all without manual file transfers or workflow interruptions.

This is part of Prime Image's broader strategy to meet media professionals where they work. Rather than requiring teams to adopt a separate tool, Time Tailor integrates into the platforms they already use — reducing friction and accelerating time-to-distribution.

The Iconik integration is available now. Existing Iconik customers can enable Time Tailor through the Iconik marketplace. New customers can request a demo to see the full workflow in action.