Our storyThe
About Prime Image
AI-powered time control for video
The leading AI Platform for time-based video automation
For over two decades, Prime Image has solved one of media’s most persistent challenges: adapting video content to precise time requirements — accurately, at scale, and without sacrificing quality.
Our AI-powered platform, Time Tailor®, seamlessly shortens, lengthens, and adapts video at broadcast-grade quality. Media companies use it to automate content adaptation, reduce editing costs, unlock video intelligence and drive new revenue streams across TV, streaming, and syndication.
Built on Time Tailor’s patented technology, TimeCast AI takes that precision a step further, mapping object recognition, scene analysis, and contextual metadata to exact time codes, creating a temporal intelligence layer that powers smarter advertising, inventory optimization, sponsorship alignment, and AI-driven media workflows.
Trusted by major media organizations globally, Prime Image turns time control and time-anchored intelligence into a strategic foundation for the future of metadata, automation, and advertising innovation.
Prime Image's History
Rich History. Bright Future.
Prime Image was founded in 1985 by Emmy Award winning video engineer William Hendershot. Prime Image pioneered the development of the first video time reduction process in 1995. It was the first process that digitally and undetectably deleted unnecessary frames without video compression or compromising the integrity of the video, audio or closed captioning of the program content.
In 2020, Prime Image rebranded its patented technology as Time Tailor and successfully converted from a hardware appliance to cloud software.
Today, Time Tailor remains the only proven AI platform that enables broadcasters to adapt content without creative compromise, automation workflows that once required hours of manual editing, and unlocking new revenue opportunities in the process.
