Content volume is exploding. Distribution channels are multiplying. Margins are tightening.
Across broadcast, streaming, FAST, AVOD, and live environments, media companies face a common constraint: time:
Each platform requires different runtimes.
Each market has different compliance standards.
Each distribution partner demands its own ad loads and versioning specifications.
Yet much of this work is still handled manually in post-production — creating bottlenecks, increasing costs, and slowing time-to-revenue.
The Shift from Manual Editing to Time Automation
Prime Image’s patented AI-powered Time-anchored platform, Time Tailor®, was built to turn time into a strategic growth lever. The platform gives media companies precise, frame-level control over content duration — without compromising creative quality, audio fidelity, or compliance.
Time Tailor enables content to be dynamically adapted instantly – shortened, lengthened, normalized, or realigned automatically across broadcast, streaming, FAST, AVOD, and live platforms.
What once required weeks of manual retiming can now be completed in hours.
The results are measurable:
- Up to 90% reduction in manual retiming effort
- 9:1 reduction in out-of-pocket costs
- Exponential acceleration through cloud-based parallel processing
Turning Time into Inventory — and Inventory into Revenue
In today’s ad-supported, multi-platform economy, inventory imbalance is constant. Oversold pods. Unsold inventory. Make-goods. Content originally produced for broadcast that no longer fits streaming economics.
Time Tailor addresses these challenges directly by:
- Adding new 15- or 30-second spots without visible or audible impact
- Dynamically creating additional ad inventory across libraries or live programming
- Precisely fulfilling make-good obligations
- Reducing ad load to improve viewer experience
- Eliminating reliance on promos, PSAs, or dead air
In simple terms: Time Tailor converts time into monetizable inventory — automatically and at scale.
Library Management at Scale
Beyond advertising, time control solves a growing operational problem. As content libraries expand globally, teams struggle with:
- Inconsistent runtimes across platforms
- High manual costs for re-editing and QC
- Version control challenges
- Slower time-to-market for syndication and licensing
Time Tailor automates versioning and normalization from a single master file, remaps timecode metadata, and restores alignment without re-editing — transforming content libraries into scalable, revenue-ready assets.
Built for the Modern Media Supply Chain
Time Tailor operates as the automation layer within the modern media supply chain.
As distribution fragments and ad-supported models expand, runtime precision becomes directly tied to revenue and operational efficiency. AI-powered time automation transforms time from a production constraint into a programmable asset. When every second is intelligently optimized, ad yield increases, libraries become more adaptable, and operations scale without added complexity.
Time Tailor goes beyond workflow acceleration — it serves as core infrastructure for modern video monetization, powered by intelligent, frame-accurate micro-editing that preserves artistic intent while optimizing runtime for commercial outcomes.
For more information on Time Tailor, view more information here:
Prime Image Time Tailor Automation
Time is no longer a constraint. Time is everything.
Learn more here: https://www.primeimage.com/time-tailor/
