Turn video metadata into time-anchored intelligence.
Map every signal to precise timecodes and scenes for smarter advertising and monetization
across broadcast, streaming, FAST, AVOD, and live environments.
Most metadata tells you what appears.
TimeCast AI identifies exactly when, at the frame-level.
Connect creative production and media activation through a shared intelligence layer for streaming, FAST, AVOD and live video.
The AI intelligence layer for video
Unlock advertising opportunities, improve monetization and generate richer signals.
TimeCast AI transforms video metadata into time-anchored intelligence, mapping every signal including object recognition,
sentiment, scene composition, audio analysis, visual elements and emotional detection to precise time codes.
Identify content transitions and natural breaks to surface additional ad insertion points, expanding inventory while retaining quality.
Frame-accurate analysis of audio cues, scene changes, and content signals means every break lands where it performs, not just where it fits.
Match ads to verified moments within content (e.g. sports gear or specific products) to improve ad relevance, engagement, and ROI.
Give advertisers confidence that their placements appear alongside appropriate content and align with the right context at the right moment.
Give DSPs and SSPs richer contextual signals that sharpen bidding logic, improve targeting, and unlock smarter activation across platforms.
How it works
See how Prime Image transforms video into programmable, frame-level, context-aware media for today's broadcast and streaming workflows.
Video ingestion
Long-form or short-form content ingested into the TimeCast AI pipeline via AWS Elemental MediaConvert
AI Analysis
Amazon Rekognition, Transcribe & Bedrock analyze content across visual, emotional, audio and contextual dimensions
Time-anchored metadata
Prime Image’s proprietary AI models structure temporal taxonomy metadata and map to exact time codes with frame-accurate precision
Activation & Delivery
Data intelligence powers contextual ads, media planning, sponsorship alignment, inventory optimization and programmatic activation
Scaled AI technology. Enterprise-grade video intelligence.
Powered by AWS infrastructure and built on Prime Image's patented Time Tailor® technology, TimeCast AI delivers frame-level intelligence for high fidelity advertising.
Powered by AWS
Prime Image leverages multiple AWS services including Amazon Rekognition for visual analysis, Amazon Transcribe for audio intelligence, Amazon Bedrock for generative AI classification, AWS Step Functions for orchestration, and AWS Elemental MediaConvert for content transformation – providing enterprise scale, security and reliability.
Visual & Audio Intelligence
Precise time codes mapped to objects, logos, and settings, plus dialogue topics and speech analysis, music genre and audio energy and sound transitions.
Emotional & Contextual Taxonomy
With exponential parallel compute power, intelligent micro-edits are performed instantly
Temporal Intelligence
Timecode analysis and understanding for scene boundaries, natural ad breaks, runtime-aware metadata mapping.